Sales Training

What is sales training?

Sales training is a type of training focused on developing skills for sales team members. It may include information on product positioning, negotiation skills, objection handling, interacting with customers, and/or an overview of the entire sales process. 

Example: New team members receive sales coaching focused specifically on strategic account management, which we find helps improve our customer relationships.  

Sales training formats

Sales training courses may be offered in person, online, or via a combination of the two. Online sales training, particularly through role-playing activities and interactive scenarios, presents a unique opportunity for sales leaders to practice their skills in a low-risk environment. It can also help prepare sales team members to apply their skills when the time comes. A variety of sales training solutions exist on the market to help train sales professionals at scale. 

Benefits of sales training programs

An effective sales training program has the power to improve overall sales performance. This may mean helping accelerate the sales cycle, closing more deals, or deepening relationships with prospects. Improving sales skills can also help sales managers feel more confident and prepared in their roles, which may lead to higher levels of job satisfaction and greater opportunities for career growth.