GP Strategies Upskills Talent for 6,000+ Organizations With Articulate 360

The Challenge

GP Strategies needed creative freedom while converting from Flash to HTML5-based learning

GP Strategies serves thousands of enterprises worldwide, and more than 800 specialists make up the Learning Experience division. The specialists typically create standard compliance and safety training for enterprise customers as well as hyper-individualized content aimed at elevating human performance. The team takes a comprehensive approach and designs, develops, and delivers virtual and classroom training, videos, podcasts, and e-learning solutions.

The learning experience division initially developed all e-learning content with Adobe Flash. As Flash became obsolete, GP Strategies needed to switch gears and build new modules while converting existing content into an HTML5-based tool.

The team wanted something robust, easy to use, and developer-friendly. “Normally, you will feel that there’s a boundary you need to work within, but we wanted to give space for our developers to play,” explains Subburaj Navaneetharajan, Global Head of Creative Media and Development at GP Strategies. Moreover, the learning experience division had to secure sensitive content, translate their work into multiple languages, and bridge collaborative skill gaps between instructional designers and writers.

The Answer

With Storyline 360, GP Strategies efficiently creates engaging, complex training

GP Strategies explored various HTML5-based tools when transitioning away from Flash—and ultimately chose Storyline 360 as one of its primary solutions for creating content rapidly and securely. “In a year’s time, we converted thousands of hours of learning from Flash to HTML5 with Storyline,” explains Navaneetharajan. “It helped us move seamlessly from one side to the other.”

The team streamlines and increases production with the built-in Content Library 360, easy export and import translation process, templates, and user-friendly interface. Instructional designers and content writers can work directly within Storyline, and it’s easy to train new developers in a single workday. “What I love about Articulate is that it is easy to create from any layman’s perspective. If you want to develop a course, it’s not rocket science,” Navaneetharajan says.  

Enriching the learning experience with unique, compelling content is crucial for GP Strategies. The team creates interactive training with videos, audio clips, text, panoramic graphics, and more. “You can always explore how to do things within Storyline. It provides that flexibility for our developers,” says Navaneetharajan, “It’s easy to build any type of interactivity—from simple to complex.” 

The team at GP Strategies has created around 150 game-based learning experiences, many of which have won awards. For one long-time customer in the aviation industry, GP Strategies built a complex technical training program that included a simulated cockpit. There, the pressure is on—as pilots must take off and land the plane safely, all from the safety of a simulation. 

For another customer in the nuclear power industry, the team created several technically detailed programs with simulations, 2D and 3D videos, and eye-catching graphics and animations. They’ve even built virtual walkthroughs for one customer where learners must explore different areas and familiarize themselves with a space. “We thought we wouldn’t be able to do it,” Navaneetharajan clarifies, “but we were able to figure it out easily using the Storyline JavaScript triggers.”

Unlocking Human Potential

GP Strategies empowers learners and creators alike with Articulate 360

Today, GP Strategies confidently uses Articulate 360 for most of their e-learning needs. Alongside time-saving benefits, programmers and developers can stretch their creativity. “Developers have space to play around and create any complexity,” says Navaneetharajan. “The rich design capabilities enable our teams to deliver best-in-class products without the restrictions found in other tools.”

GP Strategies also empowers customers through creative learning experiences—with learner feedback never slipping below 4.3 out of 5 stars. Plus, customers have more control, as they can easily maintain the content with minimal training. “We give customers a one-day training on operating Storyline source files so that they can translate content and change things from their end,” says Navaneetharajan. “That gives flexibility for both sides, not just developers.”

What’s more, the team gets immense satisfaction knowing that their training helps learners better themselves with up-to-date skills and—as is the case with their aviation and nuclear power industry content—keeps people safe. At the end of the day, that’s what GP Strategies is all about: Elevating and empowering people to be their best so that they can do their best.

With Storyline 360, GP Strategies equips hundreds of course developers with unrestricted creative freedom, enabling them to efficiently educate and empower thousands of learners worldwide.