Boost revenue with effective sales training

Articulate 360’s intuitive platform empowers sales enablement professionals to build effective training.

Person using Articulate 360’s AI Assistant to create a sales training course. The “Start with AI” button is selected, opening a “Generate Course Outline” window. The user inputs “Effective Sales Training” as the course topic, “Sales Team - Regional” as the target audience, and “Product knowledge, Sales skills, and Customer relationship” as the learning objectives.

Discover why customers built 2 million+ sales training courses with Articulate 360

Limited, dull training fails to improve sales effectiveness

Sales teams that get well-structured, comprehensive training are 29 percent more likely to meet or exceed sales targets. But developing effective, comprehensive sales training can be complex and time‑consuming, and often requires close collaboration with subject matter experts. 

Unfortunately, many companies rely on static slide presentations or lengthy recordings to teach topics like negotiation, product positioning, customer interaction, and objection handling. This approach can lead to improperly trained sales reps who lack the essential skills required to achieve their sales targets.

Easily create engaging sales training with Articulate 360

Create interactive training that actually engages and teaches your sales team with Articulate 360, now with AI Assistant. Start from sales-specific templates or your own content.

Add realistic simulations and scenarios, multimedia content, and beautiful images for polished, professional courses. Interactive training offers your sales team a chance to practice and refine new skills; and prepare them to apply those skills when it’s time to nurture prospects or close high-value deals. 

Segment of the Articulate 360 interface, highlighting how course creators can “Start with AI,” create a “Blank Course,” or choose from prebuilt “Course Templates.” The course cover page preview features a full-width background image with the title “Effective Sales Training: Mastering Communication and Relationships” as a text overlay.

Articulate 360—the simple, fast way to create effective sales training

Intuitive authoring

Intuitive UI and integrated AI Assistant make it easy for anyone to create sales training

Engaging learner experiences

Build effective sales training with interactive practice to help skills stick

Beautiful by default

Use the vast library of 20M+ assets to create visually captivating courses

Helpful templates

Start creating quickly with course templates on a range of sales training topics like pipeline management and deal negotiation

Integrated collaboration

Invite colleagues to co-create, edit, and review content to accelerate and simplify sales course feedback and approval

Deliver to any platform

Publish sales training to Articulate’s integrated LMS—Reach—or to your existing LMS to deliver content anywhere, on any device.

We use Articulate to create so many different types of training around sales enablement, building training that teaches selling skills and helps our aftermarket salespeople understand the portfolio.

Agilent Technologies logo with the accompanying text: "Trusted Answers"
Jennifer Bucci Global Program Manager, Agilent

See what makes Articulate the leader

Experience what makes Articulate 360 the #1 e-learning creation platform

Supercharged with AI

Generate sales training up to 9x faster with Articulate 360 and AI Assistant—your high-quality helper trained in 
instructional design

Designed for all skill levels

Anyone on your sales enablement or extended team can build sales training in the easy-to-use platform


Accessibility-focused

Use robust features that broadly support WCAG and Section 508 accessibility standards to build sales training for all learners

Grow with a global community

Join 1.4M e-learning pros and get access to hundreds of free templates and downloads to advance your sales training content

Happy Supergoop! customers holding a sunscreen container labeled “Every. Single. Day.”

Premium skincare brand builds engaging online courses for global sales force

Skincare experts Supergoop! needed an effective way to offer on-demand product training to their global salesforce. Their traditional training model was costly and hard to scale. With Articulate 360, they created snackable training to keep salespeople up-to-date on product launches and beauty trends. They not only boosted sales, but customer satisfaction scores went from 2.5 to 5 stars.

Learn more about Articulate 360

Discover why nearly 2 million sales training courses have been created on our platform.

Explore additional use cases for powerful workplace learning

Onboarding training

Set employees up for success from day one and increase retention with engaging onboarding training

Compliance training

Reduce business risk by keeping teams 
up to date with the latest compliance standards

Soft skills training

Equip teams with skills to improve communication, enhance productivity, and promote a positive work culture

Customer training

Drive higher product adoption, and improve customer retention and loyalty with effective customer training